You can get more specific to find the right niche. You can go for 'Building an Online Marketing Career in Real Estate' or 'Starting an Online Business in Computer Programs'. The niche should be specific; there should be no generalization, that's the key. There are many different things as to how one should start this online business. The product lines on your niche should be more lucrative to the shoppers or online browsers.

You can do very well in your business by using affiliate programs. This is possible even if you don't have your own products to sell. You can sell just about anything by using these programs. You can create a niche on almost any topic. However things should be narrowed down to bring down the competitions.

Niche marketing is all about finding the right topic, then narrowing it down and lastly finding the target group to whom you can sell it. You need to balance things. You need to find a product line, and then narrow it down. This has to be done without alienating the people who are looking for that product. Don't make your niche too specific, it won't be of any use if there are only few shoppers to search your niche.

Your niche will obviously become specific in this way but the size of the market will be reduced so much that there will be no profit. So test and research the niche market carefully before you get into it. This will make sure that you have few competitors and a good audience.

The first step usually takes a lot of time. But it is worth it if you want to become a successful niche marketer.