It is a good idea to do a serious research on the internet to have a realistic situation about your competition: products list, services, gifts, prices and special offers.

The products must be light and easy to ship, not fragile or perishables. It is better to have some products that doesn’t be seen or held. Maybe the most important condition is to have products that will bring you as many customers as you need to have a profitable business online.

You must also take in consideration how hard is to sell a product. You can see at Google how many people are advertising to sell a product or have a good rank for a keyword. It is an application that must sell the value of your products or services.

The web site look and feel must have the most attractive design for your potential customers. As niche products target customers are special for you and you are working hard to have as many traditional clients as possible, the web site must be friendly and easy to navigate from them.

If you have a professional knowledge about your audience, you’ll choose the right images, style and navigation for your web site. Your site must “speak” to your special audience through the headlines, the navigation bar, the images and special offers too. If it is the case, don’t forget to mention the guarantee conditions for your target audience. 

It is a good idea to build also co-branded pages. Some additional links to your partner’s sites will increase your web site ranking too. You can have more web sites, for the same or different products, reciprocal links will increase your ranking too.

Your web site content and fist of all, your messages, must be updates as often as possible. Search engines spiders are working without rest and any update in you web site will be noticed and will increase the web site rank. The new information must complement the old web site content, so the audience has the sense of continuity when they review the marketing and communication process.

A good strategy is the build your web site very fast; you can make the appropriate adjustments later, the most important is to be online presenting your products or services as soon as possible. A simple site will be appropriate for the fist step of your sale niche products activity. This site must have a home page, a sales page and a thank-you / order fulfillment page.

The home page must present the products or services to sell. This is the core of your web sites. You must design it to make your customers buy your products or services. The headlines must present the benefits that your customers will have buying your products.
When presenting your products or service, never enforce the fact that this is the best solution for the customer’s requirement. The idea is to make the customers comfortable in an environment where their problems are known.

This is the point where you can introduce your products or services. If the product or services are intangibles, you must find a way to present some image significant for them (the box where the software product is packaged in).

A way to gain the potential customers trust is the testimonials. Customers’ opinion is very important when someone is decided to buy your products or services.  Before the fist sale, there are no testimonial, so let’s your potential client see a well designed advertising image of you products. A good idea is to present the special benefits to your potential, clients, using your products or services. Maybe some free bonuses can make your products more attractive.
  As people are very precautious when purchasing from the internet, you must offer a serious guarantee for your products or services.

The other important page is the payment processing page. Here is included a payment processor ( Paypal, ClickBank) that will take care of the correct and complete payment.

The thank-you or download page is also very important. If the customer never made an online purchase before, the payment process can be traumatic for him. He must know everything he needs about the shipping and delivery, and the guarantee. For the downloading process, the client must receive all information he needs to use the products in very good conditions.